London’s 'Young Imam' Is Changing How People See Islam — One Video at a Time

“I’d never done social media before,” Sabah Ahmedi told me as he carefully balanced his phone between a napkin dispenser and sugar shaker at a chai shop in South London’s Tooting district. “Never done TikTok, Instagram, Facebook,” he said.  

“Whatever was out there, I’d never done it.” 

These days, you would never guess it. With tens of thousands of followers and multiple viral videos to his credit, Ahmedi — known as “The Young Imam”  — is a social media sensation.  

And, perhaps more importantly, his is a voice for peacebuilding and bridging divides in a time when xenophobia, antisemitism, and anti-Muslim rhetoric and violence are gripping the United Kingdom.

His journey started in 2020 when, fresh out of the Ahmadiyya seminary in Surrey, he was assigned to the press office at Baitul Futuh in Morden, one of Europe’s largest mosques. Feeling called to be a faith leader out of a sense of justice, he said he was blessed to be in the role.   

But he wasn’t very good at it, he says. “I couldn’t write a presser [press release] to save my life,” he said. His boss told him to figure things out, or he might have to find a new position. So, sitting with a friend at the same chai shop, he decided to start a social media account. The plan was to share the daily life of a faith leader in the UK.  

“Here we are now, five years later,” he said as the camera on his phone captured us splitting a slice of banana bread and chatting about his adventures online. “The account has grown into so many things — a book deal, TV appearances, entertainment contracts.”  

More than being Instagram famous, the account has also fostered opportunities for inter-religious understanding in a time of increasing polarization in British society. With a rise in anti-religious rhetoric and hate directed at Muslims like him, Ahmedi knows it’s essential to show a different side to the Sacred — and to do it in a way that is accessible and digestible for as many people as possible. Through 15-second clips and day-in-the-life reels, Ahmedi creates a vibe that is honest and compassionate, inviting viewers in a spiritually fragmented and relationally polarized society to adopt postures of love, openness, and curiosity. 

The magnificent tale of Moroccan acrobats in 19th-century England

Mohamed “Mo” Salah, the 28-year-old Egyptian professional footballer, is idolized by fans across the globe for being a goal-scoring machine for Liverpool Football Club in the English Premier League and Egypt’s national squad. But beyond his adept dribbling and scintillating scoring, the “Egyptian King” has left his mark on Liverpool in other ways. 

Researchers from Stanford University in the U.S. claimed that as a visibly Muslim, and very successful, footballer, Salah has helped humanize Islam not only in Liverpool, but in Britain writ large. They called this the “Mo Salah Effect.”

Even so, they suggested, the effect isn’t limited to Salah. They wrote that other “celebrities with role-model like qualities have long been thought to shape social attitudes.” 

Preston, UK, journalist Ismaeel Nakhuda poses beside the gravestone that gives the acrobat’s full name, Achmed Ben Ibrahim. (Photo courtesy Ismaeel Nakhuda/AramcoWorld Magazine)

For instance, about an hour’s drive outside of Liverpool lies the small city of Preston. There, around the turn of the 20th-century, a traveling Moroccan acrobat named Ali — known as Achmed ben Ibrahim — was part of a prominent community of Muslims that left their mark on Victorian British society. 

In fact, before there was a “Mo Salah Effect,” one might say there was an “Achmed ben Ibrahim Effect,” or, at the least, a “Moroccan acrobat effect.” 

The connections between the two Muslim athletes — Salah and Achmed — is a story that involves a traveling troupe of Moroccan acrobats, a Liverpudlian lawyer, and a mysterious grave located on the margins of a middle-class Lancashire cemetery.

It is also the story of the evolution of Muslim life in England and the cosmopolitan transformation of a port city like Liverpool, and how the early arrival of immigrants helped pave the way for the likes of Mo Salah to act as cultural humanitarians today.